Big or small, how can you give your event that WOW factor?
Creating a brand for your event can help generate interest, encourage participation, and create a unique experience for attendees. You might be thinking … a brand? For an event? Yup… and you’re welcome. Now you know the secret ingredient for event success.
Event branding is the combination of elements — an event logo, colors, and fonts — that help communicate the vibe of your event. It makes it easier to generate recognition and excitement leading up to your event and helps create a memorable experience during the event itself.
The aesthetics of your event are increasingly important in our digitally-driven world — shorter attention spans and more competing messages mean that creating attractive visuals is necessary to capture attention.
But it isn’t JUST about LOOKING pretty … humans are visual beings and we process visual information in the blink of an eye — so much more effectively than we process text. The bottom line is that you can capture more attention and boost engagement if your event has a compelling visual to help make a lasting impression.
Where will you use these elements?
- Event signage
- Social Media promoting your event
- Event Registration & Ticketing
- Event website
- Volunteer uniforms
- Participant gifts