Skip to content

Let’s Talk Color

Color plays an important role in the overall awesomeness of your custom gear. Understanding how it affects pricing can help you make educated decisions about your design and which products you choose to decorate.


This design has three colors. 

Screen Printing Color Basics


Colors are applied one at a time and layered to create your final design. 


For every color that is in your design, we create an individual screen.


Each color requires an individual application of ink on our machine.

How color impacts pricing

How many colors CAN you use? We can run up to seven colors but remember that every color requires a new screen, another hand-mixed ink, and another pass through the machine. The extra materials and time required means that each color will increase the total price of your finished gear.

You can save money by limiting the number of colors in your design. Get creative – there are ways to use fewer colors without sacrificing the integrity of your design. For example, if you print the American flag on a yellow t-shirt, we will use red, white and blue ink. If you change the shirt color to white, we can reduce the job to two colors and only print the red and blue.

Printing on Dark vs Light Products

When you choose a darker product to print on we automatically add a white base under your design to make sure that your artwork really pops. The white base requires its own screen, adding another color to your design.

3 colors + base coat = 4 screens

The white base layer ensures that your design will look vibrant even when printed on dark fabrics.

If keeping your cost per item down is your top priority, you may want to consider printing on white or light color products to avoid the necessity of an base color.


Color Tips

Limit Colors
Save money by limiting ink colors. Simplicity is beautiful!


Choose product color carefully
If you pick the right base color, you might be able to use the actual color of the product in your design to help reduce the number of colors needed.


We can help
Take advantage of our in house design team. We do this every day and can suggest ways to simplify your design if budget is important.

When you look good, we look good.

Have questions? Need help? We’re here for that!

Read more

Think Outside “The Box”

Make your custom gear stand out with bold artwork placement.
Read More

Sticker Contest

We are looking for young artists to design our next Mint sticker! Learn how to enter and what you can win.
Read More

Introducing Sublimation

Sublimation is a print technique that has become the go-to choice for eye-catching sports uniforms.
Read More

Approve your proof

Our team works hard to keep you in the loop so there are no surprises when you get your gear. Here is a quick guide to help demystify the proofing
Read More
Hospital Week Employee Appreciation

St. Joseph Hospital Employee Gifts

Saint Joseph Hospital used our Employee Appreciation Merch Store service to thank their employees during Hospital Week.
Read More

IWP Employee Appreciation Case Study

IWP decided to revamp their employee appreciation efforts with a custom store that allowed their employees to choose their own gift.
Read More